青岛凯德MALL·新都心

公司：	LLA建筑设计	Type：	建筑 \| 室内
Area：	中国	Label：	商业空间

项目概要

凯德MALL·新都心位于青岛市北区，处在两条城市主干道黑龙江路与合肥路的交汇处，覆盖青岛第一条地铁线M3号线，坐拥城市中心，地理位置十分优越。项目占地面积23744平方米、总建筑面积约16万平方米、商业面积达10万平方米。成为青岛第一个集中了海洋元素、开放式露台、户外餐饮、跨层餐饮和空中花园概念的购物中心。

CapitaMall Xinduxin is located in the heart of Qingdao's New Urban Center with a direct link to Qingdao's new subway system. The planning and massing of this project reflects the movements of pedestrians and vehicles across and around the site. The bold exterior forms and overlapping volumes accentuate this dynamic idea.

△外立面夜景

△街景外立面

青岛，因海而兴。打开青岛历史文化之门，很多关键词都与海洋息息相关。建筑师从海洋元素出发，将地上六层的商业空间划分为不同的流线体，进行叠放组合，形成错落有致的意象，打造出三个分别近800平方米的室外露台。建筑立面主要材料采用连续水平向的金属板，整体简洁，赋予建筑海浪般流动的线条。融为一体的广告位，展示窗及室外平台则更加丰富了建筑形象。

The project's facades and forms also relate to the Qingdao's seaside heritage. Floor plates intertwine and overlap in streamlined layers like waves flowing over one another in the sea. Three outdoor terraces of nearly 800 square meters each are the results of this movement. The building façade consists of continuous horizontal metal panels that accentuate the wave-like forms. Integrated brand signage, display windows, and outdoor platforms further enrich the architectural image.

△街景外立面

进入夜晚，暗藏在金属板底部的灯带在每个转角处亮起，将建筑流水般灵巧的体态细细描画出来，动静结合，疏密有致。每个错层及入口位置的红色铝板底部，被泛光均匀打亮，形成具有视觉冲击力的光的载体，建筑语言得到再现与提炼。

At night, horizontal light strips hidden within the metal panels light up each corner, drawing attention to the building’s dynamic composition and accentuating its sinuous lines. The undersides of the overlapping forms are evenly floodlit, creating a strong visual impact from eye level and illuminating the overall architectural language.

△商场入口

项目设置了八个出入口与不同的道路、标高以及地铁相连。如水流引导般将顾客吸引进入购物中心。商业内部呈环形动线，围绕着中心商铺展开，简洁明快。整体呈流线型的中心商铺及餐饮空间与商场外围直线型的店铺形成对比，在购物中心内部构成了一系列造型独特，别致有趣的内部公共空间。

Entries facilitate direct access to the subway system on the Eastern edge of the site and the main automobile drop off points along Heifei and Tailiu Roads. Once inside, the interior is structured around an organic central object that holds dining locations on multiple levels. The contrast of linear and curving storefronts makes for a dynamic spatial environment, creating a series of interlocking public spaces with unique characteristics.

△建筑剖面

△交通流线图

△室内中庭

△商场室内

五楼充分利用项目自有IP在一个主体源蜜空间中搭建了三个区域：蜜心森林、隐秘花园、蜜巢。蜜心森林以三层落水的结构，打造完整水系景观，4米太空蜜罐隐秘其中，100种热带和亚热带雨林植物及生态物种，呈现原生西双版纳自然雨林风景，隐秘花园核心点在于充分利用五楼挑空墙面，打造独有的壁挂式的经营空间，同时把IP完整的故事线呈现出来，从而可以让顾客一边体验空间一边可以了解蜜罐的故事。蜜巢的核心点用一个生动的蜜罐符号塑造个性点，同时呼应蜜心森林和隐秘花园，增强整个五楼的关联性，从而确保蜜源空间的整体性，同时暖色的材料及明亮的空间使得室内显得舒适、自然。

The fifth floor exemplifies the project's own IP in three distinct zones: the Honey Heart Forest, the Hidden Garden, and the Honey Nest. The Honey Heart Forest has a three-story water cascade that is the center of a complete water system landscape. Within the cascade is a glimpse of the Honey Pot. Hundreds of tropical and subtropical rainforest plants represent the original Xishuangbanna natural rainforest scenery. The Hidden Garden utilizes a vertical surface present the complete story of the Honeypot to customers experiencing the space. The Honey Nest uses the Honey Pot symbol to shape the personality point. Warm, bright colors and naturally lit space make the interior naturally inviting.

位于主要消费者流动路线上变化的菱形屋顶天窗，将阳光洒入室内，犹如海面上粼粼波光。流动的铺地，吊顶及栏河的设计都充分的表现了海洋文化这一主题。

The skylight design accommodates both natural and artificial lighting in a variety of apertures that allow for the control of light over the walkways and atriums below.

△天棚剖面

凯德MALL·新都心的业态品牌极为丰富，一半以上的品牌都是首进青岛，主力店和次主力店也是知名连锁品牌。凯德MALL·新都心业态比例为餐饮占比30%、零售占比40%、服务配套及其他占比30%。引入了70余家中西料理、特色菜系、休闲餐饮等多个类别的餐饮品牌，以CGV影院和丽达精品超市两大主力店为核心。凯德MALL的业态布置不同于其他购物中心把每一层业态都完全固定，跨层餐饮是其一大特色之一，比如L1基本上是综合服装（男女）+休闲餐饮（星巴克），让每一层都有餐饮休憩的空间。

CapitaMall Xinduxin has a rich variety of programs and brands. More than half of the brands are entering Qingdao for the first time, and the anchor and secondary stores are well-known chains. The program is made up of 30% F&B, 40% Retail, and 30% Service support and others. There are 70 catering brands in various categories such as Chinese and Western cuisine, specialty dishes, and casual dining, with the two anchor stores of CGV Cinema and LIFE SUPERMARKET at the project's core. Unlike other shopping malls where the program on each floor is static, the layout of CapitaMall Xinduxin features cross-floor catering. For example, L1 has a comprehensive program of both fashion and casual dining.

△室内中庭

凯德MALL的出现弥补了青岛城北市场的空白，从开业初期到现在客流川流不息，成为青岛商业中成熟和知名的项目之一，也是去青岛旅游必去的打卡之地。

The emergence of CapitaMall Xinduxin fills the retail gap in the north of Qingdao. From its opening to the present, the flow of visitors has been continuous and CapitaMall Xinduxin has become one of the most well-known projects in Qingdao and a must-see place for visiting tourists.